Join the Track Legion
Track to Host Vegas-Style Launch Party
May 30, 2008
HOPKINSVILLE, Kent. — The Track brand is planning the hottest ball launch party in the history of industry! On July 1, Track will host the Up-Rising ball launch at the famous Kingpin Suite in The Palms Hotel and Casino. 200 bowlers will gain exclusive access to the launch party and will demo balls in the hotel’s two-lane bowling suite. Free products, open bar, two after-hours parties and other incentives are also part of the unique evening.
“Up-Rising is the crown jewel of the Track brand. This ball has IT! — the potential to be the hottest ball from any manufacturer this year,” said brand manager, Paul Figliomeni. “A Vegas-style launch party is the perfect way to introduce this newcomer to consumers in America’s bowling tournament capital.”
Beginning at 7 p.m. on July 1, 200 bowlers will use their exclusive Up-Rising Launch Party elevator key and keepsake lanyard to hit the Kingpin Suite for the lavish party. Bowlers can demo Up-Rising the entire evening and will have access to Track’s highly-trained DSMs who will layout one free Up-Rising ball for each attendee for maximum performance on tournament conditions. With a special Track coupon provided at the event, Nadeau-Haynes Bowling Supply, less than five minutes from The Palms, will drill the ball during normal business hours and include grips and slugs for $30.* A tournament lane condition will be provided by on-site Kegel Lane Technicians so that bowlers can truly experience the Up-Rising at the highest levels of the game.
Free Track products and a gift bag as well as an open bar, refreshments, two after-hours parties, a Palm Player’s Club Card and other incentives will also be provided courtesy of Track.
Bowlers who want to attend the Track Up-Rising Ball Launch Party at The Palms should contact Track at http://www.trackbowling.com/vegas_party. Track will randomly select 200 bowlers from these requested entries who will gain access to the complimentary event. Requests will be accepted from now through June 15, 2008. Selected bowlers will be randomly chosen and notified on June 15 by email. Bowlers must confirm attendance no later than June 20.
Based in Hopkinsville, Kent., Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally. The company’s consumer product brands include Ebonite, Hammer, Robby’s, Columbia 300, Track and Powerhouse™. Its commercial product brands are Ebonite VanTech Capital Equipment, Vantage Genuine Parts and Ebonite Bowling Center Direct.
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* Bowlers are responsible for taking their ball to Nadeau-Haynes Bowling Supply, 5255 S. Decatur Blvd., Suite 102, Las Vegas NV 89118, 702-982-2255, during normal business hours to have their ball drilled. Track Bowling does not require bowlers to have the ball drilled by Nadeau-Haynes Bowling Supply. Track coupon must be presented at the time of service to be valid for the $30 special promotion to be paid by the bowler at the time of service.
